One of my favorite winery bloggers happens to live just a few miles away from me. Jason Haas at Tablas Creek Vineyard writes one of the finest, most thought-provoking and insightful winery blogs on the internet. Jason's blog won the winery category of the American Wine Blog Awards in 2008, and was a finalist in the 2009 competition. (And in my opinion he should have won that year, too.)
If you are a fan of central coast wineries, Jason's blog is a must read. Not only does it cover news at the winery, but Jason also looks at regional issues and trends, and discusses how wholesale and retail markups affect consumers. It's also a pleasure just to scroll back through the 2009 spring season for Jason's maps, geology, weather reports, and gorgeous photography.
If you are a fellow winery owner, a winemaker, or aspiring to create your own cellar and wine brand, then I highly recommend bookmarking or subscribing to the Tablas Creek blog for Jason's pithy, informative, and sometimes controversial discussions about the wine industry, consumerism and what it all means to a wine producer.
As all good bloggers do, Jason includes step-by-step directions in his posts for tackling challenges and succeeding in wine marketing, so I also recommend printing out these articles and discussing them with your family and marketing staff.
When planning your own winery blog, the Tablas Creek blog is a prime example of how thoughtful commentary on a range of issues can elevate a blog into wider circulation. More on that later!