News and marketing for California's coastal vineyards, wineries and food producers.
I write blogs and manage social media for small wineries and artisan food producers in California's beautiful Central Coast region. I have 20 years of experience in wine hospitality and sales. I create customized marketing plans, and provide copywriting, marketing, and media outreach to wine and food artisans. I love my job.
If you'd like to find out more about how to become part of Central Coast Wine Blogs, feel free to contact me any time. My email address is email@example.com.
I'll look forward to hearing from you soon!
Central Coast Wine Blogs provides a full spectrum of services from management outsourcing to individual marketing tasks.
Although I specialize in artisan food and wine accounts, I also engage with a variety of clients and tasks. I've done everything from working on a website about semiotics to drafting an e-book for a former NFL star.
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The Winery Web Site Report Mike Duffy's FREE advice on how to improve your customers' website experience, sales conversion, and loyalty.
Think Wine Marketing The best blog out there for wineries (and food producers) to learn how to market, blog, innovate, and mine social media
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Wine Berserkers More industry participants than any other wine forum, with dedicated sub-forums for wine production and wine sales discussions. Registration is free. Industry links encouraged. Use your real name, please.
Last month I was selected by Tripbase as one of the top ten bloggers in their World Wine category. Please bear with me as I do a little chest-thumping, because my real intent is to share with you how you can make your blog impactful.
My Inside a Wine Scam series was quoted this week in a Melbourne, Australia newspaper. The Age is a broadsheet daily newspaper with a circulation of over 658,000, published in Australia since 1854.
Inside a Wine Scam is a five-part investigative series originally published on the Dover Canyon winery blog. Dover Canyon, a micro-winery (2500 cases) in Paso Robles, was one of the first 9 wineries in the United States to engage in blogging and social media, according to the Winery Web Site Report.
The Melbourne article was written by Tony Lee, a grower and winemaker at Foxey's Hangout, in the cool-climate maritime region of Victoria's Mornington Peninsula, just an hour's drive south from Melbourne.
NOTHING bolsters a small winemaker's quivering ego and cash-strapped day quite like an enthusiastic letter accompanied by a fat purchase order. You might imagine my recent delight at receiving an email from England and an order worth more than $1000.
Before emailing Mr Blake with our go-ahead, we decided a quick consultation with Dr Google might be in order. The words "wine" and "scam" and "email" came up with all sorts of fun results, but the one that interested us most came from a California winery called Dover Canyon.
A Dover Canyon owner, Mary Baker, has written about and received dozens of complaints from American wineries about the "wine scam". The whole point of the scam, according to Mary, is the shipping fees. "Credit cards are the preferred method because all the numbers are stolen."
It could easily have been me. But instead of taking the order, I had a quiet yarn with my local police sergeant. He put me on to the fraud squad. . . . In the meantime, I'll bear the blow to my ego and be thankful my savings haven't copped one as well.
The original series was written in December 2007 and moved to Central Coast Wine Blogs in 2010.
Central Coast Wine Blogs launched on July 31. Just one month later, CCWB is on the Facebook Top 50 Blogs about wine, at #28!
We will, of course, be chasing the #1 spot, where Facebook blog competitor (and CCWB client) Dover Canyon Winery is firmly entrenched with over 265 followers and 14 five-star ratings.
You can help! Click on "Follow This Blog". And then give us five gold stars for our creative, informative, sassy yet pertinent content.
Speaking of Dover Canyon, later this month this small winery blog's investigative Inside a Wine Scam series will be mentioned by a Melbourne, Australia newspaper reporting on the growing net of Nigerian shipping scams, which are now targeting the Australian wine industry. We'll update you when the publication link becomes available!
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